About Experience Skills Work Education Contact

PR & Marketing Professional

Noa
Shuster

Bridging American brands with the Israeli market — through strategy, storytelling, and a global perspective.

Driven Personable Global
Let's Work Together View My Work
CAMPAIGN PERFORMANCE ENGAGEMENT +28% REACH 1,000s CAMPAIGN DAYS STRATEGY · STORYTELLING · RESULTS
Scroll

About Me

Hi, I'm Noa.

Noa Shuster

I'm a US-educated PR and Marketing professional with a passion for strategy, storytelling, and the space where cultures meet. Born in Israel, shaped by American academia, and fluent in three languages — I bring a rare global perspective to every campaign I touch.

With experience spanning media relations, digital content, influencer-facing strategy, and client communications, I thrive in fast-paced agency environments where no two days look the same. I'm equally comfortable building a brand narrative from scratch and executing the tactical details that bring it to life.

I'm currently relocating back to Israel, and I'm looking to bring the strategic frameworks and digital-first mindset I developed in the US to the Israeli market — helping brands connect authentically with audiences on both sides of the Atlantic.

When I'm not thinking about campaigns, I'm probably consuming content across three platforms simultaneously and calling it research.

3+
Years Experience
3
Languages
2
Markets

Where I've Been

Experience

Jan 2026 – Jun 2026

Peak Communications

Media Liaison

  • Orchestrated an integrated communication campaign for a key client, driving measurable gains in brand visibility and audience engagement
  • Served as the primary client liaison, managing end-to-end relationships and translating high-level strategy into actionable PR results
  • Leveraged AI-assisted tools for content optimization and deep market research to develop data-led messaging
  • Produced multi-platform promotional materials and delivered strategic updates directly to stakeholders

Summer 2023

MinuteMedia

Interactive Media Marketing Intern

  • Supported digital marketing initiatives for a global sports media unicorn with a focus on US market penetration
  • Created multimedia content for social channels in alignment with global brand guidelines
  • Analyzed engagement data and audience trends to sharpen content strategy and grow reach

May 2022 – Dec 2025

Air of America

Office Manager & Client Relations

  • Managed long-term client communications and led customer outreach initiatives to strengthen retention
  • Analyzed service trends and customer feedback to inform promotional messaging
  • Coordinated complex scheduling and internal communications to keep a fast-moving team running efficiently

What I Bring

Skills & Expertise

🎯

Strategy & PR

Campaign Execution Brand Positioning Media Relations Market Research Integrated Communications Influencer Marketing
✍️

Content & Digital

Copywriting Digital Storytelling Social Media Management Content Strategy Audience Analysis
🛠️

Tools & Platforms

Canva AI Marketing Tools Google Workspace TikTok Instagram LinkedIn
🌍

Languages

English — Native Hebrew — Native Russian — Fluent

Selected Work

My Portfolio

A selection of campaigns, projects, and creative work that showcase how I think, strategize, and execute.

Here Comes The Fun — Woodstock Arts

Event Marketing / PR Campaign

Here Comes The Fun — Woodstock Arts

A 32-day integrated marketing campaign developed to promote Grammy-nominated singer-songwriter Martin Sexton's Abbey Road Show at Woodstock Arts in Woodstock, Georgia on April 18th. The campaign built awareness through strategic multi-channel promotion, crafting messaging that positioned the performance as a one-of-a-kind live music experience in an intimate, community-centered venue. Deliverables span a full campaign pitch — outlining strategy, audience targeting, and content approach — through to a post-campaign evaluation measuring performance against defined objectives.

View Campaign View Evaluation
Career Ready — Employer Trusted

Campaign Strategy

Career Ready — Employer Trusted

A social media strategy developed for KSU's Department of Marketing & Professional Sales (Coles College of Business). The campaign identified employers as an under-served target audience, built a four-platform content system across LinkedIn, Instagram, TikTok, and Facebook, and defined three content pillars — Career Success, Student Engagement, and Academic Achievement — to close the gap between KSU's graduate quality and employer perception.

View Project
Make It Yours — MCC

Brand Campaign

Make It Yours — MCC

A full-scale loyalty program launch campaign developed for Marietta Coffee Company, a local independent café competing against national chains. The "Make It Yours" campaign repositioned MCC as Marietta's essential third place — not just a coffee stop, but a community anchor. Deliverables included consumer insight research, a customer persona, the MCC Regulars loyalty program concept, original brand copy, and creative executions across Instagram, email, billboard, and drive-through touchpoints.

View Project
New Year, New You — Sephora

Social Media Strategy

New Year, New You — Sephora

A 30-day Instagram campaign strategy developed for Sephora to grow the brand's official account from 22.7M to 25M followers by leveraging the cultural momentum of New Year self-improvement. The campaign positioned skincare, haircare, and wellness products as personal investments — not purchases — through giveaways with social entry requirements, follower-gated expert Live events, and a Sunday Reset content series. Deliverables included a full social media audit, SWOT analysis, audience research, and a 31-day content calendar. Academic case study · Kennesaw State University, December 2025.

View Project

Academic Background

Education

🎓

Bachelor of Arts in Public Relations

Minor in Marketing

Kennesaw State University — United States

Get In Touch

Let's Connect

Whether you're looking for a strategic thinker, a creative collaborator, or someone who can help your brand speak to both American and Israeli audiences — I'd love to hear from you.

✉️
💼
📍

Location

Israel — Available Immediately

Send Message